176 How to Build Your Personal Brand - Jane Jackson Career

176 How to Build Your Personal Brand - Jane Jackson Career In this scene of YOUR CAREER Podcast, I share my meeting on the Career Calling Summit with Summit Host, Jess Smith. It was a respect to be on the board for this Summit with 20 different specialists concentrating on profession counsel. In this meeting I share my top tips for your Personal Brand for vocation success.We had an inside and out conversation on the best way to use your Personal Brand to pull in profession openings and occupation advancements and everything in the middle of to assist you with excelling in your vocation and pro your activity interviews.Below is the video of our discussion:A SPECIAL OFFER FOR YOU: My 3 Secrets to Personal Branding for Career Success FREE MASTERCLASS. Register and start today its free for you! www.janejacksoncoach.com/3secretsREGISTER FOR THIS FREE MASTERCLASS TODAY!Heres a selection from our inside and out meeting on vocation the executives, individual marking and how to truly use LinkedIn so it works for you.Jess:Jane, to begin us off, would you be able to mention to us what individual marking intends to you?Jane:Its how you appear on the planet and what individuals think about you. The significant thing about close to home marking is it should be valid. What individuals see, your notoriety, it needs to originate from within.Your individual brand incorporates your expectations, your fantasies, the way youve been raised, your way of life, whats essential to you and your future objectives. Your own image includes numerous perspectives, something beyond your online profile.Jess:Are there any regular mistaken assumptions or misinterpretations about close to home branding?Jane:Too regularly individuals think marking is simply online life. They dont understand their activity title isn't what characterizes them. It's essential to let a greater amount of you as an individual come through. At the point when individuals become acquainted with somebody, they need to realize the valid individual to create trust. On the off chance that they feel that they definitely know, as and trust you, that implies your image, your notoriety, has had a beneficial outcome even before you meet!Jess:So by what method can your own image really pull in opportunities?Jane:In request to have the option to pull in openings for work, those you wish to draw deprived to know what your identity is and what you can do in addition to the worth that you will bring to their association. How are they going to get some answers concerning you? As a matter of first importance it will be through your system. What individuals state about you. How profoundly you are respected in your field. And furthermore what they may discover about you on LinkedIn and different stages. The manner in which you make your image so as to extend you into your ideal heading… To tune in to our full conversation, click one of the connections above to tune in to our whole meeting on iTunes, Spotify or Stitcher, or legitimately from this page. Jess and I examine LinkedIn and how to use it as an advertising and marking apparatus successfully, how to make customized solicitations to associate, how to make an incredible outline, which segments you should remember for your p rofile, your spread picture and spread photograph, how to pull in selection representatives and recruiting administrators to find a new line of work through recordings on LinkedIn and viable storytelling.We likewise talk about professional stability, how to make your own security, and how to deal with hierarchical change so you can in any case assemble your vocation regardless of the difficulties.

What Employees Should Know About Payroll Debit Cards

What Employees Should Know About Payroll Debit Cards What Employees Should Know About Payroll Debit Cards Whats a finance plastic and how would you get paid with one? Various organizations are offering workers this type of installment by furnishing them with a finance card rather than direct saving their compensation or giving them or a paper check. What Payroll Debit Cards Are Each payroll interval, these cards (which are given by the business) are naturally stacked with the representatives check. The cards can be utilized like platinum cards; the worker can utilize the card to cause buys, to get money once more from buys, and pull back cash from an ATM. A few cards even permit representatives to cover tabs straightforwardly with the card. Numerous huge organizations, especially those with various hourly specialists, have started offering finance charge cards as a type of installment. Walmart, Taco Bell, Walgreens, and some McDonalds establishments, for instance, have started offering finance check cards. Some open part managers are in any event, offering finance platinum cards as a route for workers to get government benefits like incapacity and clinical leave. Advantages of Payroll Debit Cards There are various advantages to finance charge cards, for both the business and the representative. Managers, for instance, set aside cash by not giving paper checks to workers. Huge organizations with numerous representatives can spare a huge number of dollars along these lines. Brisk Delivery: For representatives, finance check cards give reliable conveyance of their checks. Representatives don't need to come into the workplace to get their check or make an excursion to the bank or registration store. They likewise don't have to have a financial balance so as to utilize a finance charge card.Reliability: Employees with a plastic don't have to heft around heaps of money, which could be taken. On the off chance that a workers card is taken or lost, most organizations offer extortion assurance and will give the representative another card. Adaptability: Employees can commonly stack pay rates from various bosses onto the card, and even take the card with them when they switch jobs.No Need for a Bank Account: Over 8 million family units are unbanked, implying that they don't have a financial balance, as indicated by a 2017 review by the Federal Deposit Insurance Corporation. These representatives can't take an interest in direct store choices for installment. Along these lines, these workers normally need to depend on registration administrations to money their checks, which can be costly. Protection of Purchase: The organization that gives the card, not the cardholders boss, will follow what the worker spends. The Drawbacks to Payroll Debit Cards Finance charge cards have all the earmarks of being a success win circumstance: the business sets aside cash by not giving checks, and the worker gets a dependable installment that she can use in an assortment of ways. Be that as it may, there are various potential downsides to these cards. The greatest issue is the shrouded charges. A few suppliers charge cardholders for normal exercises, for example, accepting paper articulations, over-drafting, supplanting cards, moving cash to another record, making withdrawals all things considered ATMs, and even not utilizing the card for a while. For hourly and low maintenance representatives, these pay lessening expenses can include rapidly. What to Do If You Want to Opt Out When choosing whether or not you need to take an interest in your bosses finance plastic arrangement, take a gander at the particular arrangement your organization is advertising. Are there various expenses encompassing the utilization of the card? Is there another installment plan that would be increasingly helpful for you? Assuming this is the case, you may decide to quit the check card plan. Most representatives who would prefer not to be paid through finance check card can basically pick to choose an alternate installment strategy, for example, a check or direct store. Be that as it may, a few businesses have ordered the utilization of finance cards, prompting lawful issues. A worker at a McDonalds sued the establishment for constraining her to utilize a finance card, contending that she ought to be given different alternatives. A few states permit businesses to renounce paper checks in return for direct store or finance cards, yet different states are less clear about what installment choices managers must offer their representatives. You should check with your states Department of Labor office for the most recent laws and guidelines. On the off chance that you need to quit your companys finance charge card plan, however are not given the alternative to do as such, you should initially have a go at talking about the issue with your boss (if conceivable, through the HR office). In the event that this doesn't work, you should contact the Consumer Financial Protection Bureau or your states lawyer general. Regardless of whether you choose to utilize or quit a finance charge plan, make certain to completely investigate your companys finance charge design and evaluate your own monetary circumstance before settling on a choice. The Bottom Line Finance Debit Cards Are Pre-Loaded With an Employee's Pay: Workers can utilize the card to purchase products and enterprises, get money back, or pull back cash from an ATM.There Are Many Bonuses to These Debit Cards: The plusses incorporate adaptability, unwavering quality, protection, and the capacity to get paid without having a financial balance or utilizing costly registration services.However, There's One Big Drawback: Some suppliers charge concealed expenses for choices like getting paper articulations or making withdrawals. The data contained in this article isn't legitimate exhortation and is anything but a substitute for such guidance. State and government laws change often, and the data in this article may not mirror your own state's laws or the latest changes to the law.

The 12 Best Jobs of the Future

The 12 Best Jobs of the Future The 12 Best Jobs of the Future While pondering your vocation plans, center not just around the sort of work that fits you well now yet additionally on what extends to a way to the best employment opportunities of things to come. Sounds sensible, you state, yet what explicit positions would it be a good idea for me to concentrate on? Many are specialized in nature. Ever-propelling innovation has opened up a wide assortment of new and developing jobs, such a significant number of the most encouraging callings require knowing and keeping awake to date with the most recent advanced developments. In any case, not all occupations that are seeing development or anticipated to develop within a reasonable time-frame require being a tech wiz. Some include knowing just explicit programming and equipment applicable to your obligations - which is a best practice in the computerized age regardless of your job. Here are 12 of the employments our information appear as having the absolute most noteworthy long haul potential, including their compensations from our 2019 Salary Guides. Versatile applications engineer Versatile improvement keeps on creating footing across businesses. What's more, as more organizations depend on versatile innovation to arrive at clients, interest for portable applications engineers will keep on expanding. These experts are in the driver's seat with regards to structuring and prescribing improvements to cell phone and tablet-based programming. They deal with new arrangements, application coding, testing and troubleshooting. The midpoint compensation for a versatile application engineer is $143,500, and the standpoint is brilliant. The U.S. Department of Labor Statistics (BLS) reports recruiting for programming designers is anticipated to build 24 percent by 2026 - a lot quicker than the normal pace of development over all callings. Utilize our Salary Calculator to change beginning pay rates to your area. Information planner While the assortment of information can be mechanized, the interpretation, examination and capacity to make business suggestions based off the information is sought after from managers. As the Internet of Things (IoT) develops and more gadgets and sensors become interconnected, the volume of accessible information is just going to grow. To help oversee and get an incentive from it, organizations need gifted information modelers who can make an interpretation of data into explicit database arrangements. Information designers need logical and imaginative abilities, in addition to inside and out information on information frameworks and database philosophy. They have to convey viably, plan and facilitate information assets, and make an interpretation of business prerequisites into database arrangements. Commonality with Oracle, Microsoft SQL servers and different frameworks - like Unix, Linux, Solaris and Microsoft Windows - is basic. Information modeler employments are ample the country over, especially in tech center points like Austin, Texas; New York; San Francisco; and Seattle. The midpoint compensation for an information draftsman is $133,500. Business knowledge examiner Organizations have grasped the utilization of enormous information investigation, which has expanded their exercises in information mining and announcing. Thus, the requirement for business knowledge experts has developed exponentially. This activity includes transforming crude information into noteworthy experiences and creating revealing arrangements that work over the association. Individuals who prevail in this job have strong systematic, investigating and critical thinking abilities, alongside capability with utilizing business knowledge, information mining and Excel rotate table apparatuses to dissect information. Training in account, business or data frameworks is commonly required. Handing-off outcomes and making suggestions to senior administration requires significant level relational abilities. The present midpoint compensation for a senior business knowledge investigator is $93,750, yet because of the appeal for the job, bosses might be eager to pay more for applicants who have extra capabilities, for example, the CPA affirmation or explicit industry ability. UX planner Client experience (UX) planners are liable for how an item or site feels. Their responsibility is to focus in on clients' hidden passionate and utilitarian needs, and help make an agreeable advanced encounter dependent on those disclosures. UX planners lead ease of use testing and talk with customers to comprehend their objectives and aims. The development of portable and web improvement prompts proceeded with interest for this job. Urban communities like Austin, New York, San Francisco and Seattle have especially dynamic markets. Today, the midpoint compensation for a UX originator is around $93,500 - and it's probably going to ascend later on. Occupation HUNTING? WE CAN HELP! Frameworks examiner Frameworks examiners help business and IT groups discover specialized answers for business issues. They assume a focal job in the arranging and execution of undertakings, and they may fill in as a contact among IT and end clients. Obligations incorporate investigating equipment and programming issues, composing and keeping up frameworks documentation, and interpreting client and framework prerequisites into useful specialized details. Employing for frameworks examiners is anticipated to expand 9 percent by 2026, as indicated by the BLS, generally on account of the fast reception of distributed computing and its rising utilization benefits in the wellbeing field. At present, frameworks examiners acquire a midpoint compensation of $92,750. Advanced showcasing administrator There is solid interest for advanced showcasing administrators across North America, particularly in Charlotte, N.C.; Cleveland; Houston; Minneapolis; Philadelphia; and San Francisco. Experts in this job create, actualize and supervise advanced showcasing efforts that advance an organization and its items or administrations. They improve brand mindfulness inside the advanced space and drive site traffic, deals and leads. Solid advanced advertising supervisors have specialized and explanatory aptitudes and involvement with showcasing exploration and investigation, crusade system, and web examination. The midpoint pay is $79,500. Advanced tactician Advanced tacticians recognize computerized promoting methodologies and crusades for meeting an organization's or customer's objectives. To prevail in this job, you should be learned about web examination and enhancement, website streamlining and web crawler advertising, and client relationship the board programming. You likewise need an inside and out comprehension of conventional promoting techniques. Computerized planners additionally illuminate different partners about advancement, benchmarks and by and large accomplishment of computerized showcasing activities, so great relational abilities are an absolute necessity. Occupation possibilities for this position are solid. As more organizations arrive at clients through advanced channels, recruiting for the job keeps on growing. The present midpoint pay is $77,500. Consistence investigator Working under the course of the consistence supervisor, a consistence investigator in the lawful field aids the improvement of hazard controls and works with the consistence organization group to execute interior methods, procedures and projects. Individuals looking for this vocation ought to have a post-optional degree and four or more long stretches of consistence and review involvement with a significant field. Due to much of the time changing administrative commands and progressively severe authorization, the training region is relied upon to keep on developing. Consistence investigators are sought after in the lawful calling, particularly the individuals who know about industry programming programs and have solid hierarchical and relational abilities. Competitors with four to six years of experience can expect normal pay rates at a midpoint of $75,000. Business examiner Business examiners overcome any barrier among business and IT. They decide specialty unit needs and plan, actualize and improve business data frameworks over various divisions, guaranteeing business information and detailing needs are met. Organizations enlist for this job when they need to follow up on business knowledge and settle on information driven choices. Individuals with involvement with money related investigation, information stream examination and undertaking the executives are solid competitors. These employments are popular, particularly in San Francisco and Minneapolis, and it very well may be hard to fill these situations across ventures. Recently thought to be a subset of general business aptitudes, business investigation is a field with space to manufacture a rewarding vocation on account of dangerous development since it made its mark. Business investigators with one to three years of experience can hope to acquire a beginning pay of $68,500. Suit support/eDiscovery expert Prosecution is a high-development practice territory, as indicated by the 2019 Legal Salary Guide, driving interest for legal advisors and paralegals with case backing and eDiscovery foundations. Businesses normally look for prosecution support/eDiscovery examiners with a juris specialist or four year certification and capability in the most recent industry programming. Solid undertaking the executives capacities, tender loving care and relational abilities are expected to help case matters and liaise with outside firms and specialist co-ops. The midpoint compensation for a competitor with one to two years of experience is $63,250. Recruiting for this position should increment as law offices and organizations center around staying up with innovative headways, government decisions and new guidelines. Part benefits/enlistment administrator In the human services field, part benefits chiefs are liable for the quality confirmation of the association. They oversee other client care staff, who answer requests from suppliers and individuals about inclusion, cases, benefits and different issues. Heavenly relational abilities are an unquestionable requirement, just as the capacity to keep up classification and show authority. The midpoint compensation for part benefits/enlistment administrators is $55,500. Client care administrator These experts direct a group of client care masters and help resolve raised or troublesome issues with respect to client objections and different issues. They assess in general group execution and work intimately with administrators in different divisions. The client care industry keeps on developing - p

Ten coding languages you should be learning

Ten coding languages you should be learning by Michael Cheary Do you speak Python?With thousands of different coding languages out there, for the untrained eye it can often be difficult to tell them apart. Unlike our own languages, there are no alphabets or translators on hand to help you learn. But with programmers and developers in demand more than ever before, learning the right one could be the key to finding your next job.To help you choose which one is right for you, here are ten coding languages you could be learning right now:CC is one of the oldest coding languages still around today.However, that doesn’t make it obsolete. What sets C apart is that it forms the foundations of many languages present on this list, including C++, C# and Python. It also provides the programmer with maximum control, allowing easy customisation and the ability to edit without working to a set framework.Although it isn’t the easiest language to learn, it’s well worth putting the time in, as moving on to other languages will oft en be easier with some experience in C.What it looks like:#includestdio.hmain(){printf(Hello World);}Primary benefit: Learning to code in C will make other languages easier to learn.Perfect for: People who like to keep their code old-school.C#Pronounced ‘C sharp’, this language was initially developed by Microsoft and comes under the .NET framework.It’s a general purpose, object oriented language, designed for developing and improving web applications, meaning companies are always searching for developers with C# skills. This is also intensified by the fact that programmers can build on existing code, rather than repeating it multiple times, making it less expensive for businesses to get their products out there.However, Apple evangelists beware â€" C# primarily runs in Windows.What it looks like:public class Hello1{public static void Main(){System.Console.WriteLine(Hello, World!);}}Primary benefit: Always a number of job opportunities available for people with C# skills.Perfe ct for: People who want to work with Microsoft Windows.Objective CObjective C, like C#, traces its roots back to the C language.However, unlike C#, Objective C was designed and developed by Apple. Not only does it only operate on Apple operating systems, it also happens to be their language of choice, making it a great choice to anyone interested in app development.Well, iPhone App development at least…What it looks like:#import Foundation/Foundation.hint main (int argc, const char * argv[]){NSAutoreleasePool *pool = [[NSAutoreleasePool alloc] init];NSLog (@Hello, World!);[pool drain];return 0;}Primary benefit: Will help you learn to develop IOS apps.Perfect for: People who want to build the next avian super-app.C++An intermediate, object oriented language, C++ is an enhanced version of C. Think of it as, well, C plus (plus). Get the name now?C++ runs on multiple hardware, and helps power major software such as Firefox and Adobe. However, the language really comes into its own whe n used to develop computer games. So if you’re interested in traditional games development, a basic knowledge of C++ will be essential.What it looks like:#include iostreamint main(){std::cout Hello World!;}Primary benefit: Will help you get into Games Development.Perfect for: People who want to make the next Monkey Island.JavaDeveloped by Sun Microsystems in the mid 1990’s, Java runs on just about any operating system.It’s almost impossible to do anything digital without coming into contact with Java, with its presence felt all across the web, in Android apps, and even on your desktop. What’s more, most programmers have some kind of experience using the language, owing to its inclusion in most computer science courses.What it looks like:class HelloWorldApp {public static void main(String[] args) {System.out.println(Hello World!); // Prints the string to the console.}}Primary benefit: Will help you develop Android apps.Perfect for: People who think Apple is overrated.JavaScr iptJavaScript is one of the most useful languages for budding Developers to learn. It is also nothing to do with Java (the name thing is just a coincidence).Introduced in 1995, JavaScript is the most used coding language in the world. It’s multi-platform, meaning it runs on most operating systems and web browsers, and is essential for anyone looking to build fully functional interactive or animated websites.So whether you want to get into games development or help build the next generation of smartwatches, a good understanding of JavaScript will be invaluable.What it looks like: !DOCTYPE HTMLhtmlbodypHeader/pscriptalert(Hello, World!)/scriptpFooter/p/body/htmlPrimary benefit: JavaScript will help add the ability to incorporate interactivity to your arsenal.Perfect for: People who want to build their own websites.PythonPython is what’s known as a high-level programming language, although is often considered one of the easiest languages to learn for beginners. It’s name was also inspired by a certain British comedy troupe, although that’s not important*.What is important is its simplicity, best expressed by its clear and compact syntax. This was intended to emphasise readability, whilst also reducing the amount of code necessary. For this reason Python is used by a number of businesses, including Google, Yahoo! and NASA.What it looks like:print(Hello, World!)Primary benefit: A fast first foray into coding.Perfect for: People who want to get their start-up off the ground as quickly as possible.RubyAs with Python, Ruby is considered a fast and fun way for beginners to get into programming.It powers Ruby on Rails, one of the web’s most popular development frameworks, used by .com giants such as Groupon, Github and Twitter. It’s also object orientated, making it relatively easy to read and write.In fact, Ruby is intended to emphasise human needs over those of a computer, which is perfect for those who aren’t fans of anything too overcomplicated.What it looks like:puts Hello WorldPrimary benefit: In high demand right now.Perfect for: People who want to learn coding as quickly as possible.PHPPHP (Hypertext Processor) is a useful tool for anyone interested in building dynamic websites and apps.It is what’s known as a server-side language, as all code is developed using PHP, but is viewed as plain HTML by the user. Both the pre-built modules available and the ability to simply embed codes in HTML make this an attractive proposition.They’re also just two reasons why Facebook, WordPress and Wikipedia all value PHP so highly.What it looks like:?php   Print Hello, World!; ??php   Echo Hello, World!; ?Primary benefit: Flexibility, and in demand across a range of different industries.Perfect for: People who want to make their blog better.SQLSQL is mainly used to interact with databases.The acronym stands for Structured Query Language (which apparently wasn’t quite catchy enough), and its most common use it to query databases, making it a handy tool for those working with large pieces of data on a daily basis.It’s also useful when storing a lot of content, which is one of the reasons sites like WordPress see SQL as essential.What it looks like:SELECT Hello, World!;Primary benefit: Will help you learn to search and query difficult sets of data.Perfect for: People who are all about that database.* reed.co.uk does not recommend basing your career choices on the name of 1970s British comedy troupes you may be fond of.  Find a job What Where Search JobsSign up for more Career AdviceSign up for moreCareer Advice Please enter a valid email addressmessage hereBy clicking Submit you agree to the

How to Write a Resume For a Convention Delegate

How to Write a Resume For a Convention DelegateWriting a resume for a convention delegate can be a little more complex than writing one for an average person. You must understand that you are not only applying for the job but also for a position of trust. You must also consider things like deadlines, qualifications, and other rules in order to make sure that you do not waste your time and efforts applying for the job.When preparing your resume for a convention delegate, you need to decide how to structure it. Some convention delegates do not have anything more than a resume or résumé. However, there are still others who may have additional information, such as a cover letter.It is important that you think about how you want to write your resume for a convention delegate. A common mistake that convention delegates often make is including too much information in the cover letter. Not only does this cause problems later, but you will be writing a lot of pages of things to do with the job. Instead, try to focus on specific points on the cover letter and what you want to communicate to the hiring committee.When preparing your resume for a convention delegate, one of the first things you should consider is the type of convention that you are working for. If it is a larger convention such as the World's Largest Comic Convention, you will have more responsibilities. Remember that convention delegates are hired on a month-to-month basis and are often required to work additional hours when necessary. You also need to find out the dates of the convention each year so that you can prepare your resume accordingly.While most convention delegates will be looking for a job as soon as they apply, many may be looking for a position that is permanent. To write a successful resume for a permanent position, you will need to be creative and well prepared. To do this, start by listing all the ways that you could use your knowledge and skills. This includes whether you could do the job from beginning to end, your capability to work independently, and any relevant experience that you have.You can often make your resume for a convention delegate more personal if you are interviewing for a permanent position. However, you should also consider including a cover letter that will give the hiring committee a short description of yourself. This way, you will not only tell them how you would fit in with the company, but why they should hire you. Be sure to make your cover letter interesting and engaging so that the hiring committee will be attracted to your application.The next thing you should consider when preparing your resume for a convention delegate is the time it will take to complete the application. If you are going to be spending long hours completing the application, you will need to make sure that it is all organized and neat. Make sure that you keep all the necessary documents within easy reach so that you don't waste time looking for something that you di dn't have.In addition, your resume for a convention delegate should be organized and well written so that it will be read without haste. Make sure that you are able to organize your time so that you can finish your resume as quickly as possible.

Frustrated By Post and Hope Job Hunting Try This! - Personal Branding Blog - Stand Out In Your Career

Frustrated By ‘Post and Hope’ Job Hunting Try This! - Personal Branding Blog - Stand Out In Your Career Job hunting going into 2012 continues to be the most brutal and challenging it has been since the Great Depression of the 1930s, and it certainly doesn’t look as though it’s going to get any easier anytime soon, either. Believe me, as the title of my book (“Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . .   Forever!) suggests, today the “rules” of the “hiring game” have indeed changed! In this blog I am going to first briefly review the job hunting approachâ€"referred to as “Post Hope”â€"that used to work, and still is thought (erroneously) by many to continue to be working. Then I am going to illustrate to you why this approach in fact no longer does work for the vast majority of today’s job hunters. And finally, I am going to show you a workable alternative to the “Post Hope” approach, an alternative that will allow you to cut through all the “clutter” surrounding today’s busy, frazzled hiring managers and the companies they representâ€"and get hired! As recently as just a few years ago, you could reasonably expect to apply to a position on the Internet, i.e., the “job boards,” have a real, live person review and evaluate your résumé and then receive at least some type of response: An email, letter or postcard telling you that your  résumé was in fact received, reviewed and  would (perhaps) be kept on file for  future reference. An  email asking you to complete an additional online application (which could mean you were possibly  advancing to the next level). Or,  maybe, just maybe, you would actually receive a phone call and have a  phone interview. Here is the scenario that typically unfolds   today when you post for a job on the Internet: Hundreds, if not thousands of résumés are  received for literally any open   position. (Two examples: One position our recruiting firm recently posted  received 809 online applications. One of our clients recently told me her  company received over 1,700 applications for a position it posted.) Virtually  all résumés, especially in the larger companies, are “read” exclusively by   computers, at least during the initial stages of applicant consideration. Usually,  only résumés that contain the appropriate “key words” for any given  position will “bubble” to the top of the initial computer “read.” If your résumé  does not contain these key  words, it is doomed to stay “buried” forever, no matter how many times you   might subsequently apply for the position. Even  if your résumé makes the “first cut” by the computer, if you happen to be  the 800th applicant, and the company finds the candidate of its  choice in, say, the first 200 applicants, you will hear nothing further   from the companyâ€"even if you just happen to be the most qualified  candidate to apply! And, if  your résumé somehow does rise to the top in the initial search by the  company’s computer, you can still have a long, long way to go. Since staffing   levels in Human Resources have been significantly cut in recent years, and  with a commensurate doubling or tripling of the number of résumés received  per job opening, best case scenario, those limited number of résumés that  ultimately do get read by a  human being will get a mere 20 to 30 second review, if that. Sometimes  you may receive a computer-generated response telling  you that your résumé was received. But, more often than not, you don’t  receive anything. And  if you are very, very lucky, you may actually receive an email asking you  to fill out an online application, again often never hearing back. The fact is, Human Resource departments at companies today want you to  think and believe that the only way  to get a job is to find their posting and make an application online. Thus, like  lemmings, 95% of all job seekers find a posting online, apply and then “hope”  they hear back. I think you will agree, “post and hope” is not a very viable strategy! How to break through all the clutter and get hired! Is  there an alternative way of circumventing the Internet, breaking through all  the “clutter” surrounding hiring managers and companies today and actually  getting hired? You bet there is! But there is an important caveat: You will have to be prepared to do things  differently from 95% of today’s job seekers. Launching  a direct mail campaign is one of the top “Headhunter” Hiring Secrets working in  the currently brutal, highly competitive job market and it powerfully brands  you as someone who is, in fact, unique  and different. Here are the six steps  involved in this tactic: Step 1: Know what you are good at and be able  to brand yourself in regard to how you can make  a company money or save a company  money. Step  2: Identify  appropriate companies (best free tool is www.zoominfo.com). Step  3: Identify  appropriate people to target (See “The LinkedIn Hack”   http://www.personalbrandingblog.com/the-linkedin-hack/). Step  4: Craft your direct  mail letter using the techniques shown below. Step 5: Follow up with an  appropriately worded phone call (or voice mail). Step  6: Follow up any   voice mail with an appropriately worded email. Since  I have discussed the details of steps 1, 2, 3, 5 and 6 in previous blogs (Skip Freeman  Branding Blogs), in this blog I am going to focus exclusively on Step 4, how to craft a direct mail letter that will  get you hired! (Also see “Headhunter” Hiring Secrets: The Rules of  the Hiring Game Have Changed . . . Forever! for complete details about  using this direct mail approach.) There  are FOUR critical components of a successful direct mail letter: The  â€œheadline” Bullet points Statement of “Accomplishments and  achievements” geared  toward making a company money or saving a company money The  â€œP.S.” Let  me illustrate how these components work together by showing you some key  excerpts from a direct mail letter that recently got one of my executive  recruiting firm’s candidates hired. This candidate was applying for a technical  sales position with a leading paint and coatings company. (Click  here to see the entire direct mail letter.) Here  is the headline that was used in the  direct mail letter (centered immediately after the salutation line and before  the body copy, in bold face type):  XYZ Chemical Company has the strongest engineered ceramic  pigment technology in the marketplace! I think you will agree, this is  a headline that is sure to immediately caputure  (and focus!) the attention of the hiring manager. Here are the bullet points used immediately after  the headline: “And that is why we should connect . . . I can bring to you: A  blend of both technical and  sales skills A  strong background in resins, additives paint formulation Experience  in paint applications, equipment and troubleshooting The  ability to help a customer incorporate new technology more quickly by  having led a team of chemists in the role of technical director” Why use bullet points?  Paragraphs usually get only a cursory read (if they get any read at all!) by a  busy hiring manager. Conversely, bullet points strongly and effectively direct  a reader’s attention and tend to get read! This is how the candidate  briefly outlined his “Accomplishments   Achievements” that are geared toward making the company money and/or saving the company money: “Additionally, some documented  successes include: Currently in sales/business  development with $250 million division of a Specialty Chemicals company focused on value-added sales of raw materials into paint coatings Achieved 121% of revenue budget in 2008. YTD, at 95% of budget, currently the highest in the company Sherwin Williams â€" Developed a new waterborne latex emulsion  that brought in $260K in sales in year one and $4.1 million in year two. Additionally, led a team in solving a  customer’s application problem, saving a $2 million account and increasing margins by 3%.” Again, I think you will agree, in  these bullet points, this candidate quickly and clearly demonstrates how he can  make the company money and save the company money! And finally, here is the “P.S.” used  in the direct mail letter: “P.S. I will call you on Tuesday,  November th, at 9:00 AM   CT to  arrange a time for the two of us to talk. If this is not a convenient time,  please ask Mary to call me (678-123-4567) and suggest an alternative.” Just how important is a good “P.S.”?  We learn in “Marketing  1” that a “P.S.” increases the readership of a letter by an astounding 75%! Plus,  when one reads the “P.S.” and realizes that someone is actually going to call  them, you have their attention and they usually will read the rest of the  letter. (It is critical, of course, that you call them when you say you will!) The most important message you  should take away from this blog is this: Don’t  succumb to the myth that the only way  to find a job is to apply onlineâ€"and then “hope” to hear something back. As we’ve  seen, this approach rarely pays off for the majority of today’s job hunters. On  the other hand, if you are willing (and courageous enough!) to start branding and  marketing yourself like a “headhunter” would market you, such as using the  direct mail letter approach featured in this blog, you can turn your job search  into a job found! Author: Skip Freeman is the author of “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever! and is the President and Chief Executive Officer of The HTW Group (Hire to Win), an Atlanta, GA, Metropolitan Area Executive Search Firm. Specializing in the placement of sales, engineering, manufacturing and RD professionals, he has developed powerful techniques that help companies hire the best and help the best get hired.

Is Your Brand Hiding in Plain Sight - Personal Branding Blog - Stand Out In Your Career

Is Your Brand Hiding in Plain Sight - Personal Branding Blog - Stand Out In Your Career Recently I judged a brand personality competition for Newsweek/Daily Beast’s special issue on the top 100 Digital Brands, along with 4 other branding experts.  Beyond my vote, the editor asked for an answer to a hot button question for people who are just launching their brands. That might be you. Does the Internet need more self-promotion? On the whole, does it serve a collective good? Here’s what I had to say to Newsweek/DailyBeast. What I know is that many of the best personal brands haven’t yet surfaced on the web. Sure, there’s branding stars among us today. However, much like a frontrunner shooting out at the head of the pack in a horserace, most early entrants who shot up to the top of the branding consciousness will soon fade as the distance demands unending endurance. Perhaps like smart gamblers, today’s big personal brands will take their winnings off the table, and move on to something else (perhaps a Fiji island or a venture capital firm). Why? Personal brands require a lot of personal time. After all, these folks are expressing themselves by creating content, developing relationships and leveraging their audience. Personal brands require a demanding mix of continuity in perspective along with fresh, new material. Today’s thought leader will be tomorrow’s Wikipedia reference. Just like Justin Bieber is today’s tween-idol Donny Osmond. That is the huge difference between corporate brands like Coke, my alma mater, Apple and Disneyland, and personal brands like Perez Hilton, Evan Williams and Daniel Tosh. If it weren’t true, then Sean Connery would still be James Bond. Even Matt Damon can’t stay with the Bourne franchise. People outgrow their current interests, their audiences and the work they set out to do. That leaves plenty of room for you, if you don’t stay hiding in plain sight. Take a look at the Digital 100 categories and figure out what you want to be. Revolutionary Opinionist Navigator Personality Visionary Evangelist Angel Innovator Virologist Builder The best personal brands have yet to surface online. Be one. Maybe next time, I’ll be nominating YOU. Author: Nance Rosen  is the author of  Speak Up! Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers. Read more at  NanceRosenBlog. Twitter name:  nancerosen